The content is not available for Bangla language.
A Learning Process
It is a great learning process. You are doing things which you never did before. You are thinking in a way which you never did before. You are surprised to see you are enjoying it a lot. You start digging into your experiences to see what is relevant for the task. You check through the reservoir of technology that you are familiar with, start contacting the pool of experts that you have gotten to know in your business, to achieve your new goal. You start exploring a new world which was totally unknown to you. You realise that you are now wearing "social business glasses" on your eyes, you see things which you never saw before. You start sensing that your eyes were fitted with "profit-maximizing glasses" all along, while you thought these were your natural eyes in your economic world.
Now when you turn your eyes to your own profit-making businesses you start noticing things which you never noticed before. You bring new-gained experiences from your new business to your old businesses. Slowly you move towards becoming an multi-dimensional person, rather than a robot-like person.
*
Some people ask me why can't you run businesses with some profit and some social benefit "doing well by doing good", as it is popularly described.
Of course, it can be done. I am never against it. But I am trying go to the ultimate point where you don't make any profit for yourself at all. This is easy to identify, easy to handle in day to day decision making.
When you mix profit and social benefit it gets complicated for the CEO. His thinking process gets clouded. He does not see clearly. More often this CEO will take decision in favour of profit, and exaggerate the social benefit. Owners will go along with it. Social business gives a clear unambiguous mandate to the management. There is no balancing act involved. If you can agree to take a "small" profit, you can also persuade yourself to take zero profit. Once you get there you get rid of all old ways of thinking. You prepare yourself to explore a new world, a new way of seeing things, and doing things in a different way. When you were in the world of a "small profit" you were still operating in the old world, with old ways of doing things, only restraining yourself here and there.
*
Another way to put the same question is: Why can't you allow thee investors in social business to get a small fixed profit say, 1% dividend. My answer is the same. I may describe this situation by saying something like this: you are in a "no smoking" building, you are arguing "Why can't I be allowed to take just one small puff ?" Answer is simple it destroys the attitude. In Ramadan, Muslims are not allowed to eat or drink until the after the sunset. Why not take a sip of water during the day? It destroys the strength of the mental commitment. You lose a lot for a small favour.
*
Social business is about making complete sacrifice of financial reward from business. It is about total delinking from the old framework of business. It is not about accommodation of new objectives within the existing framework. Unless this total delinking from personal financial gain can be established you'll never discover the power of real social business. Some times you can set up a technically correct social business with the purpose of making profit through your other companies by selling products or services to this social business company. This will be a clear sabotage of the concept. There may be many other subtle ways by which one can weaken the concept and practice of social business. A genuine social business investor must make all efforts so that he does not walk into this trap unwittingly.
*
Capitalism has created poverty by focusing exclusively on profit. It built a fairy-tale of prosperity for all. This never happened. That's why Europe decided to entrust the government to take care of poverty, unemployment and health. They were smart enough to figure out the emptiness of capitalism in solving these problems.
Related Contents
Author's Summary on Creating a World Without Poverty
Author's Summary on Creating a World Without Poverty While free market capitalism is thriving globa...
Clarifications on Social Business
I am not opposed to making profit. Even social businesses are allowed to make profit with the condit...
The Seven principles of social Business
1 Business objective will be to overcome poverty, or one or more problems (such as ed...
What is Social Business ??
A social business is a non-dividend company dedicated entirely to achieve a social goal. In social b...
Social Business
Social business is a cause-driven business. In a social business, the investors/owners can gradually...
Why Social Business?
-Professor Muhammad Yunus In 1976, when I began the Grameen Bank project, I was merely trying to hel...
A Note on Social Business and Social Entrepreneurship
Muhammad YunusJanuary 12, 2020 This is a short note to draw your attention to the difference be...
Professor Muhammad Yunus join hands with Yoshimoto Kogyo a leading entertainment company in Japan to form yunus-yoshimoto Social Action (yySA)
In April 2011 Yoshimoto Kogyo, a leading entertainment company in Japan, initiated the “Living...