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The Seven principles of social Business
| 1 | Business objective will be to overcome poverty, or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization. | |
| 2 | Financial and economic sustainability | |
| 3 | Investors get back their investment amount only. No dividend is given beyond investment money | |
| 4 | When investment amount is paid back, company profit stays with the company for expansion and improvement | |
| 5 | Gender sensitive and environmentally conscious | |
| 6 | Workforce gets market wage with better working conditions | |
| 7 | ...Do it with joy |
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