Campo Vivo

What is the problem the social business is solving?

Approximately 31% of Colombia’s population live in rural areas. The poorest communities often rely on farming as the main source of income. However, rural farmers often face challenges of: low crop yields, restricted access to capital, new farming technologies, and technical assistance as well as little bargaining power for the sale of their crops.

How does the social business solve this problem?

Campo Vivo is a Joint Venture between McCain Foods and Yunus Social Business with the mission to improve the livelihoods of local farmers and their families living in low socioeconomic communities in rural Colombia. Campo Vivo works with groups of farmers to improve their quality of life, as well as the lives of those working in the entire production chain. Campo Vivo intervenes in the agricultural chain from production through to commercialization.

How does the social business generate revenue?

Campo Vivo strengthens the local farmers’ competencies and ensures farm produce are sold at a competitive rate through a profit sharing scheme. This provides income opportunities for local farmers from vulnerable communities that lack of sufficient access to markets and networks to sell their products.